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    Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 2 months ago

    Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

    www.bain.com

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    Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

    www.bain.com

    Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 2 months ago
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    Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing
    www.bain.com
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    As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?
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    • deadbeef79000@lemmy.nz
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      2 months ago

      Accidentally good.

      It kills the click bait page view centric advertising model.

    • MyOpinion@lemm.ee
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      2 months ago

      This is the goal. Use your information to make money with no benefit to you.

    • RickRussell_CA@lemmy.world
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      2 months ago

    • Vinny_93@lemmy.world
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      2 months ago

      Which will in time mitigate the need for advertising space on websites. As long as AI stays ad-free, maybe the internet will be great again.

      • whyNotSquirrel@sh.itjust.works
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        2 months ago

        Hahaha

        • Vinny_93@lemmy.world
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          2 months ago

          Yeah I don’t really believe it either

      • peef ಠ_ಠ@lemmy.ml
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        2 months ago

        I don’t think that’s how it works.

    • OpenStars@piefed.social
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      2 months ago

      Wasn’t this already true for those regurgitated clickbait SEO optimized pages that stole views away from the true original source?

    • BigMikeInAustin@lemmy.world
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      2 months ago

      I always click on a link to give them a click. But all my searches are technical and seeing the context inside the page is usually needed. So I’m not the general person.

      • halcyoncmdr@lemmy.world
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        2 months ago

        I do that because the AI is wrong enough of the time to never be able to trust it.

        • BigMikeInAustin@lemmy.world
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          2 months ago

          True. It does not simply cut and paste. It often rewrites.

    • tauren@lemm.ee
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      2 months ago

      Thanks to people who made the decision to push AI answers ahead of search results. AI is just a tool.

    • sabreW4K3@lazysoci.al
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      2 months ago

      Shocked_Pikachu.gif

    • sunzu2@thebrainbin.org
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      2 months ago

      Capitalism in a nutshell

    • lordnikon@lemmy.world
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      2 months ago

      Thank goodness for search engines like startpage that still just gives you links and good results.

      • markovs_gun@lemmy.world
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        2 months ago

        It’s alright. It’s still full of SEO and AI slop but less so than DDG, Google, or Bing

        • lordnikon@lemmy.world
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          2 months ago

          Yeah i agree its not perfect but its better than anything I found so far.

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