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    Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 2 months ago

    Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

    www.bain.com

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    Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

    www.bain.com

    Lugh@futurology.todayM to Futurology@futurology.todayEnglish · 2 months ago
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    Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing
    www.bain.com
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    As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?
    • Vinny_93@lemmy.world
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      2 months ago

      Which will in time mitigate the need for advertising space on websites. As long as AI stays ad-free, maybe the internet will be great again.

      • whyNotSquirrel@sh.itjust.works
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        2 months ago

        Hahaha

        • Vinny_93@lemmy.world
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          2 months ago

          Yeah I don’t really believe it either

      • peef ಠ_ಠ@lemmy.ml
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        2 months ago

        I don’t think that’s how it works.

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