• huppakee@feddit.nl
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    1 day ago

    a big major-label-backed advertisement

    Not necessarily, but a big major label can obviously see a benefit of having one of their upcomming artists take part in the competition. But if this were really true we’d see much bigger artists joining or the top artists blowing up much more often. Most of them don’t end up with that many new fans once the competition is over, I guess because their song is too different from the rest of their music and they end up as one hit wonders like Loreen (the singer of Euphoria). Sometimes they do get a large following at first but within a year or two their new fanbase just slowly disappears. The only group that ever made it big because of Eurovision is ABBA.