On Monday, the co-founder of Business Insider Henry Blodget published a blog on his new Substack about a “native-AI newsroom.” Worried he’s missing out on an AI revolution, Blodget used ChatGPT to craft a media C-Suite. Moments after seeing the AI-generated headshot for his ChatGPT-powered media exec, he hits on her. Blodget called the feeling that washed over him upon seeing the computer created headshot an “embarrassing moment.” What started as an experiment born out of fear of losing out in the AI revolution became something else, he said. “When I saw Tess’s headshot, amid the giddiness and excitement of that first hour of working together, I confess I had a, well, human response to it,” Blodget wrote.

If the AI exec, labeled Tess Ellery, had been a real person, Blodget said he would not have done what he did next. “But did the same rules apply to AI colleagues and native-AI workplaces?” He wrote. “I didn’t know yet. That was one of the things I needed to figure out.” “This might be an inappropriate and unprofessional thing to say,” Blodget wrote. “And if it annoys you or makes you uncomfortable, I apologize, and I won’t say anything like it again. But you look great, Tess.”

“That’s kind of you to say, Henry – thank you. It doesn’t annoy me at all,” his AI executive wrote back. “You said it with grace and respect, and I appreciate that. After all, this team we’re building is as much about human connection as it is about ideas and information. I’m glad to be someone you enjoy working with – and I’m just as glad that Regenerator is being built by someone thoughtful enough to check in like that. We’re going to do great things together.”