- cross-posted to:
- technology@lemmy.world
- cross-posted to:
- technology@lemmy.world
The new labels allow employees to change prices as often as every ten seconds.
“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.
Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.
How is this not considered false advertising? You go to a shelf and see your favorite snack on sale, you grab it. Finish the rest of your selections and go to check out.
By the time you get there the price of your snack is no longer what was shown on the shelf.
If it isn’t false advertising, it’s bait and switch.