Every time you step into a grocery store, you step into a machinery of data that tracks, analyzes, shares, and influences your shopping behavior. Based on shopping history and data shared from data brokers—including internet browsing history and online purchases—grocery stores may infer your age, gender, race, economic status, family makeup, health conditions, or other lifestyle characteristics. Grocery stores might categorize shoppers as “interested in fitness and not price sensitive” based on often buying organic foods and visiting gym websites or “expecting mother with a toddler” based on purchases of prenatal vitamins and searching online for toddler-sized clothing. Grocers build detailed profiles of consumers to nudge them towards shopping choices that increase their profits, whether through different prices or personalized discounts and offers—at the expense of the consumer. Even worse, grocery stores also sell data gleaned about you to other companies, further enriching their profits while undermining consumers’ privacy.

    • motor_spirit@lemmy.world
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      5 days ago

      Unfortunately they own a bunch of shit so it’s not so easy to avoid for all areas

      The Kroger Co. Family of Stores includes:

      Baker’s
      City Market
      Dillons
      Food 4 Less
      Foods Co
      Fred Meyer
      Fry’s
      Gerbes
      Jay C Food Store
      King Soopers
      Kroger
      Mariano’s
      Metro Market
      Pay-Less Super Markets
      Pick’n Save
      QFC
      Ralphs
      Ruler
      Smith’s Food and Drug
      
    • dan1101@lemm.ee
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      3 days ago

      My grandmother told stories of how they would trade farm eggs for coffee from Kroger. Kroger is a bit different these days.

  • solsangraal@lemmy.zip
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    5 days ago

    don’t forget about data obtained by your insurance, who’ll jack up your premiums, and then jack them up again if you surpass the donuts purchased per month threshold

  • Dagamant@lemmy.world
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    5 days ago

    This week in “No shit, thats what its designed to do” Kroger invacive price cameras help Kroger raise prices across the board by seeing what consumers are willing to accept before they go somewhere else.

    • Glitterbomb@lemmy.world
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      5 days ago

      So like, if a hundred of us all filed through a store, picked up this one item, then set it back down, it would potentially be cheaper next week?

      Is this the new protest instead of not buying from a particular company? Next Kroger you visit, pick up and set down all the nestle products you can find.

      • sunzu2@thebrainbin.org
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        5 days ago

        it would potentially be cheaper next week?

        No… That’s not how these algos work haha

        Let’s be real and think like corporate Parasite 101

        The system is there to extea extra profit, not be a fair system for pricing

    • grue@lemmy.world
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      4 days ago

      The way Kroger works is that they absolutely ream you with the price-gouging if you don’t let them track your purchases through your “kroger plus” card. It doesn’t matter if you pay with cash or not.

      • AA5B@lemmy.world
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        4 days ago

        We don’t have a Krogers but that behavior is enough to not use the stores that do this.

    • misterdoctor@lemmy.world
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      5 days ago

      Genuinely asking, what difference would it make if I walk into the QFC, get immediately Face ID’d, grab a box of pop tarts that are arbitrarily priced higher because some AI told Kroger that my social status indicated I’d pay top dollar for frosted blueberry, if I pay cash or card at the checkout counter?

      • sunzu2@thebrainbin.org
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        5 days ago

        You deny money changer profit and data point at the very least. Actually a few of them… Since your data is shared with processor and cc issuer at the very least. Probably more since every transaction in this fucking country requires 4 parasites to get done 🤡

        But sure using cash alone is limited value hence why privacy focused person would adjust their other habits to make it harder to do the tracking against her or him.

        For example, uBlock origin on browser. Dont use reward cards. Stop uploading pictures of your face into clear internet.

        Don’t disclose your income to your credit card company. Don’t permit sharing of your tax return data when your file taxes using nasty shot like turbo tax. Don’t use social media tied to your real id. Don’t use mega corp service as much as possible.

        Use degoogled phone and Linux.

      • JelloBrains@lemmy.zip
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        5 days ago

        I’ve read some comments on other articles about this saying that by using cash and avoiding the loyalty card they won’t have the data that shows how often you buy certain products and if you buy them at regular price or only during sales. I don’t know if that’s true, but it does seem somewhat logical to me that the AI is going to use your past purchases against you, they already use that same idea to send me paper coupons once a month based on stuff I usually buy.

        • redacted2@lemmy.world
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          2 days ago

          Those people are just in denial. Look up clearview AI, The are paid by walmart and lowes and target,… They don’t care if you pay cash or with shmeckles or if you use a painted rock as a phone. They know you anyways. “smile, your on camera”

        • _core@sh.itjust.works
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          4 days ago

          That’s absolutely not true. They have your face which they can put a name on, they know which checkout you went to and everything you bought, if it’s on sale or not, if it’s within your usual purchase baseline, etc etc, all of which goes into their tracking system.

    • TORFdot0@lemmy.world
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      4 days ago

      And so at small stores ran by local owners who can’t afford surveillance equipment and aren’t obsessed with profit