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Here in Portugal, most display useful info like date, time, outside temperature (with varying degrees of accuracy),
We have ones like this in the states too. My favorite near me is at a church. It cycles between temp and date, but the display has too few characters, so instead of just being two screens, date then temp, it’s 3 - day and month, a second screen that just says “/24” and then the temp.
They’re more seen at older businesses that have been there forever. Newer ones get newer signs, with more flashy displays.