- cross-posted to:
- politics@lemmy.world
- cross-posted to:
- politics@lemmy.world
Summary
In the 2024 election, Democrats excelled with highly engaged voters but lost ground with less-engaged voters, particularly younger, working-class, and non-college-educated individuals.
Vice President Kamala Harris won among voters who closely follow politics by 5 points but trailed Donald Trump by 14 points among less-engaged voters.
Democratic strategists highlighted failures in outreach, reliance on narrow data models, and ineffective messaging.
Critics noted the party’s brand is often defined by extreme voices, while Republicans capitalized on dissatisfaction with the economy and national direction, resonating with everyday frustrations.
They did focus groups this past summer about at what point people would stop voting for Trump based on his felonies. The overwhelming answer was if he received a custodial sentence. The double delay signaled to voters that these felonies weren’t actually that bad.
Similarly the non action on the Jan 6 case also signaled to voters that it wasn’t a big deal. So they didn’t feel like they were voting for the guy who tried to murder Congress.