Prices should go down with scale not up though.

There’s initial investment on the initial servers (and the software), and afterwards it should be a linear increase of server costs per user, with some bumps along the way to interconnect those servers.

The cost also scales per content. Because that means more caching servers per user and bigger databases, and licenses.

So this service has less users and more content, it should be way more expensive. The only reason they are cheaper is because they don’t pay those licenses.