It sounds interesting… It also sounds like it will fail, because Mozilla seems to think that trackers are primarily interested in collecting ad stats, and that targeted advertising is less critical, but I think in reality it’s the other way around, and advertisers won’t accept such a limited solution.
I didn’t know what it was, so I looked it up. Their description is here:
https://blog.mozilla.org/netpolicy/2024/08/22/ppa-update/
It sounds interesting… It also sounds like it will fail, because Mozilla seems to think that trackers are primarily interested in collecting ad stats, and that targeted advertising is less critical, but I think in reality it’s the other way around, and advertisers won’t accept such a limited solution.