Asked if they would buy and drink the product if it were Coca-Cola, most testers said they would, although said it would take some getting used to. About 10–12 percent of testers felt angry and alienated at the thought, and said they might stop drinking Coke. Their presence in focus groups tended to negatively skew results as they exerted indirect peer pressure on other participants.[9]: 355

So face-to-face focus group marketing studies said this 10-12 percent of people is skewing the results by exerting peer pressure.

Guess what happened when they released it.