TV streaming STARTED fragmented. Just it was all bundled together in a cable subscription. The (ineffective) moderator in that were the cable companies like Comcast, who were always trying to negotiate the price of a channel down. Suddenly with streaming, you could start your own service and getting dropped by someone like Comcast wasn’t the death sentence it used to be. The TV content creators are dealing with the end user for the first time.
The music industry long ago learned they get better sales when all their vynal/cassettes/CDs are available at Kmart/Walmart/Best Buy/etc. The music industry DID fragment a bit with online streaming, but those quickly failed. And the artists soon realized that being cool and exclusive to iTunes lead to less money for them.
TV streaming STARTED fragmented. Just it was all bundled together in a cable subscription. The (ineffective) moderator in that were the cable companies like Comcast, who were always trying to negotiate the price of a channel down. Suddenly with streaming, you could start your own service and getting dropped by someone like Comcast wasn’t the death sentence it used to be. The TV content creators are dealing with the end user for the first time.
The music industry long ago learned they get better sales when all their vynal/cassettes/CDs are available at Kmart/Walmart/Best Buy/etc. The music industry DID fragment a bit with online streaming, but those quickly failed. And the artists soon realized that being cool and exclusive to iTunes lead to less money for them.