True though I can’t even begin to understand how marketing justifies its proce when a common “fact” that goes around is that the marketing step accounts for 50% of the total game’s budget. Like, how does it cost that much?
Billboard ads can cost hundreds of thousands depending on the location and duration (e.g. Times Square, NY). TV ads, YT ads, streaming services ads, and search engine ads likely add up too. Big streamers will likely take quite a bit too. Maybe they’ll do a press conference to promote their game, which can be incredibly expensive location-wise.
But I agree, I can’t comprehend how it can be that expensive either.
True though I can’t even begin to understand how marketing justifies its proce when a common “fact” that goes around is that the marketing step accounts for 50% of the total game’s budget. Like, how does it cost that much?
Billboard ads can cost hundreds of thousands depending on the location and duration (e.g. Times Square, NY). TV ads, YT ads, streaming services ads, and search engine ads likely add up too. Big streamers will likely take quite a bit too. Maybe they’ll do a press conference to promote their game, which can be incredibly expensive location-wise.
But I agree, I can’t comprehend how it can be that expensive either.