Play places? Cool aesthetics? Fuck you, we need to maximize the resale value of our real estate, shut up, you’ll eat our bullshit anyway.
I really have to push back if you are describing McD’s previous aesthetic as “cool”. That shit hurt my eyes and my soul.
The removal of play places was due to a number of reasons, not least of which were regulations barring how much fast food restaurants could advertise to kids. Without being able to target children as effectively, McD’s changed strategies to appeal to adults more. More comfortable seating rather than hard plastic benches; dim, relaxing lighting rather than bright colors; fewer ball pits full of shit, drool, and vomit. It became more of a neutral place where an adult on lunch break with some coworkers could get a hamburger without feeling like a pedo or expecting to be assaulted by the screams of uncontrolled children.
I really have to push back if you are describing McD’s previous aesthetic as “cool”. That shit hurt my eyes and my soul.
The removal of play places was due to a number of reasons, not least of which were regulations barring how much fast food restaurants could advertise to kids. Without being able to target children as effectively, McD’s changed strategies to appeal to adults more. More comfortable seating rather than hard plastic benches; dim, relaxing lighting rather than bright colors; fewer ball pits full of shit, drool, and vomit. It became more of a neutral place where an adult on lunch break with some coworkers could get a hamburger without feeling like a pedo or expecting to be assaulted by the screams of uncontrolled children.