As cities heat up, reflective roofs could lower energy bills and help the climate. But dark roofing manufacturers are waging a quiet campaign to block new rules
archived (Wayback Machine)
As cities heat up, reflective roofs could lower energy bills and help the climate. But dark roofing manufacturers are waging a quiet campaign to block new rules
archived (Wayback Machine)
They could start making lighter roof tiles, but retooling might incur costs and fail to maximise shareholder value, so destroying the planet it has to be