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Everybody knew they were a monopoly, nobody cares until they ruined search.
There was never a real conversation about other search engines until they fucking ruined search. Google had the whole internet going through them and they absolutely fucked it.
That’s generally how it goes. No one cares about a monopoly if they aren’t having obvious problems as a result of the situation. For example, plenty of people would gladly trade the current glut of streaming services for the good old days of just having Netflix dominate the market.
Yes
Yes
They’re also a shit-ass search engine, which is reason enough to switch.